UI - Visual designer

Penelopechilvers.com

Full ecommerce homepage site re-design and landing pages creation. Redesign Penelopechilvers.com homepage to create a strong but simple visual digital experience that truly reflects the brand in order to generate user engangment.

The homepage must delight our customers whilst supporting our digital objectives: upgrades, retention, content discovery and engagement, new sales, ensuring we do so in a simple and accessible, responsive (device agnostic), flexible and efficient way.

Working closely and reporting to the Art Director and Head of Marketing. Leading and supervising a small team of junior designer and apprentices.

Designing web layouts, editorial content, marketing emails, website pages, affiliate pages and banners, web/ipad apps and online communication using Adobe Creative Suite to implement the visual marketing strategies. Website maintenance liasing with third parties when required, creation and management of sub-domains. Designing wholesale, press and retail look books and catalogues for both online and print mediums, print and digital linesheets, digital dashboards (web tool) and design and implementation of general marketing collateral such as brouchures, flip books, concertinas, POS and vinyls for stores. Liasing with printers ensuring high quality final production and projects are delivered on time. Other roles include, IT management, re-sizing imagery and upload to the website, stationary, packaging, power point presentations.